49
hires made in six months
$1,100,000
saved vs. agency model
37
days Time to Hire
Headquartered in San Francisco, Asana offers a collaboration management tool that enables teams to effectively organise, track, and manage their work. It provides a framework for communication and collaboration between teams without relying on email. Founded in 2008, the company has raised over $453 million dollars in funding over 13 rounds. The business IPO’d in September 2020 and is now valued at $5.5 billion dollars.
Download Case Study
When we initially engaged with Talentful I was unaware of them as a provider and had the assumption that it was almost as an agency partnership. I can 100% say they have well-exceeded expectations. Our Talent Partner has not only integrated seamlessly into the team but she has added a huge amount of value to our end-to-end hiring process and ability to hit our goals.
Katie Quinn
Head of Talent Acquisition EMEA
The Challenge
Talentful was brought on to support hiring for Asana’s Revenue organisation as the company prepared for a massive 65% year-on-year growth.
At the time, Asana’s internal recruiters were stretched thin, and the team needed top-of-funnel support to boost pipelines in the GTM (go-to-market) space.
Growth was a key focus in both the US and EMEA, and headcount plans were front-loaded for Q1. Asana’s team was not resourced effectively to hit future goals and needed extra support to ramp up hiring.
-
Balancing hiring fast with hiring top talent -
Top-of-funnel support needed to boost pipelines -
Improve candidate experience due to increased competition
The Results
Talentful successfully increased top-of-funnel activity for Asana’s Revenue organisation. In six months, the talent partners hired 49 candidates and achieved an average Time to Hire of 37 days. 75% of hires made by Talentful were from outbound sourcing using LinkedIn InMails. The remaining hires resulted from Talentful supporting Asana with full-cycle roles in the US and EMEA. The team surpassed the initial goal set by Asana, saving the business over $1.1 million dollars in traditional agency fees with an effective rate of 6%.
Talentful’s experts also helped Asana’s recruitment team to rescope several hard-to-fill roles. The talent experts reviewed previous conversion rates for roles and discovered a 0.06% conversion from outreach to offers based on the original scope. After the rescope was approved and implemented by Talentful, it resulted in a 3733% growth in converting outreaches to offers or intended offers for the hard-to-fill roles.
-
49 hires made in six months
-
$1,100,000 saved vs. agency model
-
37 days Time to Hire
Are you ready to join the Talentful revolution?
Get in touch today and find out how we can help
